Atami is a research-based organisation. We observe the growing plant at the cellular level and we study the stages of growth. We also evaluate and compare the various growing media such as soil, Rockwool, Coir (coco) and PU slabs. Our primary goal is to increase potential yields for the serious grower by analysis of the growing techniques and by increased knowledge of the plant. Respect for nature is our ideal: support for the grower is our purpose.